John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.
He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
I always have wondered what Europeans would call US football if and when it became popular over there. Apparently, I'm not alone and ESPN has a solution to that pesky soccer/football naming issue. You can view the ad here
John Yunker is founder of 
