Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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June 23, 2006

Google Cashes Out of Baidu

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Posted by John Yunker

Baidu is the "Google" of China with 51% of the market (according to CNNIC). Awhile back, Google bought a small chunk of the company, before it went public, presumably with the intention of using Baidu as its point of entry into China. Apparently, the powers that be wouldn't let that happen, which led Google to launch Google China (and suffer the wrath of negative publicity from outside of China).

According to AP, Google just sold its share of Baidu putting an end to that dream. Google made money on the deal -- $55 million -- but I'm guessing it would have rather owned 100% Baidu and 0% Google China. But that's all history now and millions of Chinese are brand new to the Internet -- still plenty of time left for Google to out-Google Baidu.

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