Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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July 11, 2006

Chinese as a Second Language

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Posted by John Yunker

According to Reuters, China is doing its part to help the world learn to speak its language.

It just launched the Chinese-instruction Web site: Linese.com.

linese.jpg

It's somewhat ironic that the site comes across as poorly translated; bridging the English-Chinese gap, in either direction, is no easy task.

I've talked to a number of people lately who tell that they or their children (or both) are now learning Chinese. Reuters puts the estimate at 30 million students globally.

When I was in college, learning Japanese was all the rage. Now it is Chinese. Something tells me that this particular language, as far as the US is concerned, is much more than a passing fad.

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