Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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The official newsletter of the Web globalization revolution.
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August 28, 2006

The Last Days of Yahoo! 1.0

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Posted by John Yunker

Perhaps I'm a curmudgeon, but I don't want to give up my old Yahoo! Web site for the "new and improved" Yahoo! that is coming -- whether I like it or not -- on September 1st.

Every day they remind me that the new site is coming, that my old site is being "retired." Makes me feel like I'm being retired.
yahoo_old_475.gif

I'm not trying to be difficult. I've tried the new site. I just don't think it's much better. I don't like having the navbar on the left side of the page. I used to be able to click on Yahoo! Sports with my eyes closed; now I have to fumble down an endless list of icons.

However, despite what I think about the new design, I do have to give Yahoo! credit for taking this design global quickly. While most companies may take up to a year to roll out a new design across all country sites, Yahoo! is off to a blistering start.

Here is the new design in Brazil...

yahoo_brazil_new_475.gif

And Korea...

yahoo_korea_new_475.gif

China has sorta migrated over to the new design...

yahoo_china_new_475.gif

At least Japan is still old school.

yahoo_japan_475.gif

I'm sure it's just a matter of time before Yahoo! Japan meets its redesign.

As for me, I'm not giving in easily. I've got a few days left of Yahoo 1.0 and I'm going to refuse every day to opt in to the new design. No, I'm holding out until the end.

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