About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
Global By Design

The official newsletter of the Web globalization revolution.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Going Global

« Quechua Has Friends in High Places | Main | Disney to Redesign Web Site Next Year »

August 28, 2006

The Last Days of Yahoo! 1.0

Email This Entry

Posted by John Yunker

Perhaps I'm a curmudgeon, but I don't want to give up my old Yahoo! Web site for the "new and improved" Yahoo! that is coming -- whether I like it or not -- on September 1st.

Every day they remind me that the new site is coming, that my old site is being "retired." Makes me feel like I'm being retired.

I'm not trying to be difficult. I've tried the new site. I just don't think it's much better. I don't like having the navbar on the left side of the page. I used to be able to click on Yahoo! Sports with my eyes closed; now I have to fumble down an endless list of icons.

However, despite what I think about the new design, I do have to give Yahoo! credit for taking this design global quickly. While most companies may take up to a year to roll out a new design across all country sites, Yahoo! is off to a blistering start.

Here is the new design in Brazil...


And Korea...


China has sorta migrated over to the new design...


At least Japan is still old school.


I'm sure it's just a matter of time before Yahoo! Japan meets its redesign.

As for me, I'm not giving in easily. I've got a few days left of Yahoo 1.0 and I'm going to refuse every day to opt in to the new design. No, I'm holding out until the end.

Comments (0) + TrackBacks (0) | Category: Web Globalization


Email this entry to:

Your email address:

Message (optional):

Why Is Web Globalization So Popular? Just Look at the Numbers...
Authors Thinking Globally
Successful Ecommerce in Four Seconds (or less)
Happy Bilingual Holidays!
Unicode 5.0: The Book
The Transcultural CEO
Happy Bilingual Holidays!
News Localization: Sometimes The Truth Hurts