Corante

About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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October 26, 2006

The Transcultural CEO

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Posted by John Yunker

Quote from the dean of INSEAD, Frank Brown:

"The world's next generation of leaders must have transcultural skills. They need to have an appreciation and understanding of cultures, and know, for instance, how to relate and behave when they walk off a plane. This is a well-honed skill, not a crash-and-burn exercise."

From Chief Executive Magazine.

Comments (0) + TrackBacks (0) | Category: Business Globalization

Happy Bilingual Holidays!

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Posted by John Yunker

Toys 'R' Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see...

Trend #2: Bilingual Toys
Catering to the growing demand for products that promote dual language skills among children, toys that boast English and Spanish capabilities have gained momentum this year. Leading the list of bilingual toys for the toddler set are the Learn and Groove(TM) Alphabet Drum and the Learn and Groove(TM) Musical Table from LeapFrog®, both of which introduce the alphabet and encourage physical movement, vocalization and musical exploration in both English and Spanish. Taking a cue from two popular Nickelodeon programs, Fisher-Price® has introduced toys based on the adventures of Dora the Explorer(TM) and Go, Diego, Go!(TM) The Go, Diego, Go!(TM) Diego's Talking Rescue Center lets children go on rescue missions with Diego and his animal friends, while providing commentary from Diego in both English and Spanish. Dora the Explorer(TM) Magic Hair(TM) Fairytale Dora allows kids to imagine whisking Dora away on adventures through magical lands while she offers them encouragement in English and Spanish. The Pink Nitro Notebook(TM) from VTech® features Spanish language activities for developing readers.

How long before we begin seeing English <> Chinese toys as well?

Comments (0) + TrackBacks (0) | Category: US Hispanic Market