Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters.
Says the Tekrati article, "Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site."
A slow-loading site is second only to high prices in turning away potential shoppers.
A fast-loading Web site is as much a part of a company's brand as the products it sells.
This issue is even more of an issue for companies that support Web sites in countries that don't have widespread broadband penetration. Should a company use the same bandwidth-hungry Web site in Brazil, with less than 10% broadband penetration, that it uses within the US?
This is a question every company must ask as it goes global.
A company's Web localization strategy must take into account the Internet connection speed of the target users. And it also must take into account that Google is successful in many markets outside the US, which means that users around the world have come to expect lightweight, fast-loading Web sites.
For the 2006 Web Globalization Report Card, we "weighed" the home pages of 300 global Web sites. While this does not take into account whether or not that company relies on a partner like Akamai to accelerate Web content delivery, it does shed light on which companies have done the most on their end to keep their Web sites fast-loading. So here are the top 10:
1 Google (www.google.com)
2 Kijiji (www.kijiji.com)
3 Jones, Day, Reavis & Pogue (www.jonesday.com)
4 PayPal www.paypal.com)
5 Wyeth (www.wyeth.com)
6 Manpower (www.manpower.com)
7 AT&T (www.att.com0
8 ST Microelectronics (www.st.com)
9 John Deere (www.deere.com)
10 National (www.national.com)
Google came in at just 13 kilobytes. Most Web sites average around 175 kilobytes. A few of the sites we measured, we won't name names, came in at more than a megabyte each.
So if you want to provide a fast-loading Web site, keep it under 150 kilobytes to keep it ahead of the pack. These top 10 Web sites all came in under 100 kilobytes.
November 4, 2006
Toys 'R' Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see...
Trend #2: Bilingual Toys
Catering to the growing demand for products that promote dual language skills among children, toys that boast English and Spanish capabilities have gained momentum this year. Leading the list of bilingual toys for the toddler set are the Learn and Groove(TM) Alphabet Drum and the Learn and Groove(TM) Musical Table from LeapFrog®, both of which introduce the alphabet and encourage physical movement, vocalization and musical exploration in both English and Spanish. Taking a cue from two popular Nickelodeon programs, Fisher-Price® has introduced toys based on the adventures of Dora the Explorer(TM) and Go, Diego, Go!(TM) The Go, Diego, Go!(TM) Diego's Talking Rescue Center lets children go on rescue missions with Diego and his animal friends, while providing commentary from Diego in both English and Spanish. Dora the Explorer(TM) Magic Hair(TM) Fairytale Dora allows kids to imagine whisking Dora away on adventures through magical lands while she offers them encouragement in English and Spanish. The Pink Nitro Notebook(TM) from VTech® features Spanish language activities for developing readers.
How long before we begin seeing English <> Chinese toys as well?
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According to the press release, Unicode 5.0 is now in print and "available at booksellers everywhere."
According to Amazon the book is still in pre-order stage. And I'm curious to know if Amazon is serious about the free shipping option -- after all, this book weighs in at a whopping 1,400 pages!
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