Corante

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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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November 14, 2006

Authors Thinking Globally

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Posted by John Yunker

While J.K. Rowling may have the most global of author Web sites, you don't have to be a billionaire author to develop one these days.

Here's an excerpt from theMiami Herald on one author's adventures in Web globalization:

Publicity departments are too small and stretched too thin,'' author Joseph Finder (High Crimes, Company Man, Paranoia) said in a telephone interview from his Boston office.
...
''I paid for my website [josephfinder.com], hired someone to design it and someone else to run it. It's impossible to gauge, but I see more and more response from reviewers, journalists and booksellers, and readers communicate with me, too,'' he said. ``Everyone likes to get inside information and have a connection.''

Making that connection also includes putting up special websites in countries where his books sell especially well, such as the Netherlands.

The Web globalization market for new and established authors could make a nice niche for some enterprising translation agency...

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