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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Going Global
January 04, 2005
Chevy, Meet CheryEmail This EntryPrint This Entry
Posted by John Yunker

According to the WSJ, the US will see Chinese-made automobiles by 2007. And we're not talking about Hondas or Dodges made in China, we're talking about a Chinese car company exporting to the US. The company is Chery Automobile and I'm sure the folks at Chevrolet are bristling at the brand name. I suspect they'll consider a new name for the US market.

chery.jpg

The cars will be 30% cheaper than similar models and will have to overcome a great deal of post-Yugo customer fears. Still, I'll take a second look at any car that's 30% less expensive, so who knows. My bet is that the cars will have more in common with Hyundae than Yugo.




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