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CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
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Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Going Global
January 17, 2005
Lenovo Outsources Management And Celebrates BirthdaysEmail This EntryPrint This Entry
Posted by John Yunker

Interesting article in the NYTimes on Lenovo outsourcing management to the folks at IBM (despite the fact that the division lost a few billion dollars in recent years.

The beginning of the article pretty much sums up the challenges that any company faces when expanding into new markets:


    "Inside the shimmering headquarters of the Lenovo Group, China's largest computer maker, workers are carting birthday cakes over to three office cubicles.

    These days, every employee here gets a birthday gift, something a multinational company might be expected to do in this age of feel-good corporate management.

    The problem is that people in China do not traditionally celebrate birthdays. (NOTE: This is incorrect; see below)

    But that is changing. And so is Lenovo. It is trying to become a global company with its purchase of I.B.M's personal computer business for $1.75 billion, and handing out birthday cakes is just part of the process of evolving into a multinational corporation."


UPDATE: The NY Times Article is wrong
First of all, the Chinese do celebrate birthdays. I had given the article the benefit of the doubt by assuming the reporter was only referring to the lack of birthday celebrations within offices. However, that is a mistake as well. I just received an email from a former Lenovo employee who says that the company regularly celebrated birthdays in the office with birthday cakes. This was standard operating procedure long before IBM ever entered the picture.




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