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About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Going Global
January 03, 2005
Nike's Global Sales Growth Outpaces USEmail This EntryPrint This Entry
Posted by John Yunker

Nike announced Q2 numbers and, sure enough, non-US sales are helping the company hit its growth targets. Asia is a bit sluggish but EMEA is booming, seen here:

nike_q205.jpg

A weak US dollar is certainly playing a large role in Nike's numbers, but the fact remains that Nike is doing well in emerging markets. The company cites China, Russia and Turkey (yes, Turkey) for its strong numbers.

Now if it can just get around to improving its global gateway. It is one of the most frustrating and time-consuming global gateways I have yet encountered.

nike_gateway.jpg

What's worse is that the company doesn't store country or language preferences so each time I return to the Web site I have to renavigate that gateway.


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