http://goingglobal.corante.com/ Adventures in Web globalization and all that it entails en-us jyunker@bytelevel.com 2006-11-04T15:51:22-08:00 hourly 1 2000-01-01T12:00+00:00 http://goingglobal.corante.com/archives/2006/11/04/happy_bilingual_holidays.php Toys 'R' Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see... Trend #2: Bilingual Toys Catering to the growing demand for products that promote dual language skills among... 68598@http://goingglobal.corante.com/ US Hispanic Market 2006-11-04T15:51:22-08:00 http://goingglobal.corante.com/archives/2006/10/26/happy_bilingual_holidays.php Toys 'R' Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see... Trend #2: Bilingual Toys Catering to the growing demand for products that promote dual language skills among... 68104@http://goingglobal.corante.com/ US Hispanic Market 2006-10-26T10:40:27-08:00 http://goingglobal.corante.com/archives/2006/06/15/one_step_forward_two_steps_back.php Just when I thought the dark days of US xenophobia couldn't get any darker, I read that Utah has taken down its Spanish-language Web site. According to the article, ""Two weeks ago, the state launched www.espanol.utah. gov, a Spanish-language companion... 60288@http://goingglobal.corante.com/ US Hispanic Market 2006-06-15T08:52:15-08:00 http://goingglobal.corante.com/archives/2006/03/17/vw_offends_locally_with_new_billboard_ad.php First, here is a picture of the billboard in question: According to the WSJ, VW was using this billboard to pitch its new GTI to young, bilingual Hispanics. But it appears that the billboard got a little too much attention.... 53406@http://goingglobal.corante.com/ US Hispanic Market 2006-03-17T07:43:12-08:00 http://goingglobal.corante.com/archives/2006/02/16/spanish_harry_potter_coming_soon.php The Spanish-language edition of Harry Potter and the Half-Blood Prince is due out next week. Now this begs the question: Which Spanish is it being translated into? According to the press release: As with the five preceding Potter books, the... 48738@http://goingglobal.corante.com/ US Hispanic Market 2006-02-16T09:27:39-08:00 http://goingglobal.corante.com/archives/2005/10/05/more_reasons_to_localize_for_the_us_hispanic_market.php According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly: 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information... 36815@http://goingglobal.corante.com/ US Hispanic Market 2005-10-05T12:12:52-08:00 http://goingglobal.corante.com/archives/2005/09/23/pge_launches_spanish_web_site.php Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here's the press release The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects from the URL: www.pge.com/es. Also important, the English PG&E site... 13146@http://goingglobal.corante.com/ US Hispanic Market 2005-09-23T23:33:23-08:00 http://goingglobal.corante.com/archives/2005/08/03/us_spanish_speakers_to_surpass_40_million_by_2025.php A new study by the Roslow Research Group on behalf of Hispanic U.S.A. "challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country." Key... 13121@http://goingglobal.corante.com/ US Hispanic Market 2005-08-03T10:17:16-08:00 http://goingglobal.corante.com/archives/2005/06/15/us_hispanics_41_million_and_growing.php According to Bloomberg, the US Hispanic population is growing three times more quickly than the US population as a whole. Here's an article excerpt... Hispanics accounted for half the U.S. population growth from July 2003 to July 2004 and numbered... 13077@http://goingglobal.corante.com/ US Hispanic Market 2005-06-15T12:29:03-08:00 http://goingglobal.corante.com/archives/2004/11/24/stop_speaking_english.php According to this article, Quebec Premier Jean Charest has hinted that he might crack down on the spread of English in the workplace. Apparently French is losing its grip. albeit very slowly, in this Canadian Province. The report I just... 12929@http://goingglobal.corante.com/ Cultural Issues 2004-11-24T19:54:52-08:00 http://goingglobal.corante.com/archives/2004/10/04/banks_court_hispanic_customers_web_sites_to_follow.php Up until recently, only a handful of US banks have served the Hispanic population reasonably well. But that's all changed now that the Hispanic market is worth an estimated $700 million. Recently, Spain's Banco Bilbao Vizcaya Argentina (BBVA) purchased Laredo... 12892@http://goingglobal.corante.com/ US Hispanic Market 2004-10-04T08:37:14-08:00 http://goingglobal.corante.com/archives/2004/10/03/free_guide_to_the_spanish_speaking_market.php Multilingual Computing has published a "Guide to the Spanish Speaking World." It includes an article from yours truly on Web localization for the US Hispanic market; in the article I profile Southwest Airlines, which recently launched a fully featured Spanish-language... 12889@http://goingglobal.corante.com/ US Hispanic Market 2004-10-03T08:32:46-08:00 http://goingglobal.corante.com/archives/2004/08/15/lowes_conducts_bilingual_marketing_research.php Since relocating to San Diego, I've been a regular at Lowe's. During my last visit I was asked to particpate in an online study. I went home, plugged in the URL and here's what I found: A bilingual marketing research... 12872@http://goingglobal.corante.com/ Business Globalization 2004-08-15T22:49:09-08:00 http://goingglobal.corante.com/archives/2004/08/06/habla_espaol_a_directory_of_spanishlanguage_web_sites_for_us_hispanics.php The statistics are compelling. According to the US Census Bureau, there are nearly 40 million native Spanish speakers in the US. By 2010, this number will easily surpass 50 million. So it's no surprise that American-based companies and organizations are... 12870@http://goingglobal.corante.com/ Web Globalization 2004-08-06T00:23:41-08:00 http://goingglobal.corante.com/archives/2004/05/25/us_hispanic_spending_nears_700bn.php According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According to the report, the rate of growth is nearly three... 12854@http://goingglobal.corante.com/ Business Globalization 2004-05-25T10:12:39-08:00