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About this Author
CORANTE John Yunker is founder of Byte Level Research and author of the widely acclaimed book, Beyond Borders: Web Globalization Strategies and editor of Global By Design.

He has covered the emerging field of Web globalization for half a decade and has published a wide range of reports dedicated to best practices in Web localization and internationalization.
About this blog
Going Global focuses on the risks and rewards of expanding into new geographic and cultural markets, from Web globalization to international marketing to global usability.
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Global By Design
W3C Internationalization Activity
CIA World Factbook
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Global By Design

The official newsletter of the Web globalization revolution.
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Going Global
January 03, 2005
Web Globalization in Three Basic StepsEmail This EntryPrint This Entry
Posted by John Yunker

I was recently interviewed by the folks at Marketing Sherpa on the basics of Web globalization. The article came out today and is available for free here until January 13th.

Anne Holland founded Marketing Sherpa back in 2000 and in a very short time grew the company into a prolific publisher of marketing-focused newsletters, reports and events. The company now claims more than 170,000 subscribers. If you're in marketing, you should drop by their Web site.




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TrackBack URL: http://www.corante.com/cgi-bin/mt/mt-tb.cgi/7913
-> Step #1. Start small A. List your strategic markets for next five years Once you have a basic list, register domain names in those countries so you don’t lose out on them, even if you don’t plan to use them immediately. B. Pick a singl... [Read More]

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